The AMA's Executive Guide to Social Media Success in 2012

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The AMA's Executive Guide to Social Media Success in 2012

The AMA's Executive Guide to Social Media Success in 2012 is a social media eBook for the marketing decision maker. When making strategic decisions on how to integrate social media into your already complex business, you don't need yet another guide on how to Facebook or more platitudes on "being transparent" or pundits telling you to "engage in the conversation."  This guide will provide you, the marketing decision maker, with critical information and a social media strategy road map with enough detail to set the course for your new social media program or to assess and refine your existing program. 

2012 is the year that marketers will seek to close the social media performance gap by accelerating their social media programs, refining and focusing the purpose of their social media strategy, involving the enterprise in content development and generating meaning with the metrics available across the social channels. Let the AMA's Executive Guide to Social Media Success in 2012 be your guide to taking your social media program to the next level.