The Year of the Mobile Marketing Road Map: 12 Trends for 2012

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The Year of the Mobile Marketing Road Map: 12 Trends for 2012

Will 2012 finally be the year that marketing goes mobile? From coupons to bar codes to measurement, mobile is the channel that’s on every marketer’s minds. The proliferation of smartphones and tablet devices are driving marketers to design campaigns and strategies to reach customers where they are and via the channel of their choosing. Learn how you can make the leap to mobile in 2012, what new tools you need to master and what hazards you need to avoid.